A bar scene with a smartphone showing the Kingsdown Water website next to a selection of KW drinks on the bar.
Case Study

A Refreshing Online Experience for Kingsdown Water

Sixty Second Summary

The new site went live under budget, five days before the deadline. Compared with their original site our work delivered.

  • A 66% increase in visitor numbers
  • A 90% increase in visitors to the online sales area
  • A 50% increase in online sales
  • Helped Kingsdown win a contract to supply a national restaurant chain with bottled water

We continue to work with Kingsdown Water, making incremental improvements to their site and introducing new ecommerce features to support the continuing growth of their business.

Vital Statistics

Client:
Kingsdown Water Company
Size:
10-49 employees
Sector:
Natural Spring Water and Drinks
Website:
kingsdownwater.co.uk
Team:
3 people
Length:
11 weeks for initial build
Roles:
Business Analysis
Technical & Design Strategy
Content Strategy & Information Architecture
Creative Design & Art Direction
User Experience Design
User Interface Design
Front-End Development
Back-End Development
Testing
Ongoing Technical Administration
Ongoing Design Consultancy
Need help with a design problem?

The Familiar are experts in strategic and practical design, helping you and your business create solutions to your design problems. For more information on how we can help you, get in touch.

Full Story — 3 Minute Read

Defining the Challenge Together

In their own words, Kingsdown Water had an old, tired website. One that reflected poorly on their brand. They wanted a full redesign and development to manage website content in-house. Our experience inheriting management of the site aligned with their own - the site was out of date with technical, user experience and accessibility requirements to meet.

Seven bottles of Kingsdown Water drinks in front of a light blue background.
Kingsdown Water needed a web experience as smooth and refreshing as their sparking pressés.

This project started with a tight deadline imposed, for the launch of their sparkling pressé soft drink range. The design had to match the elegance and sophistication of Kingsdown Water’s drinks and their packaging.

Our Solution

Our technical choice was straight forward. One of our go-to content management systems, Perch, is perfect for a site of Kingsdown’s size and has solutions to rebuild their online sales facility. Because we can tailor the admin interface to the project, non-technical users find the system simple to use, making content updates quick and easy especially when compared to other tools such as WordPress.

The design challenged us more. We have a long-term relationship with Kingsdown so we had to break out of mental ruts and see the brand afresh. The product photography that Kingsdown commissioned was the key to reimagining their online brand. From there we explored typefaces, colour palettes, and layout options until we found a style that worked.

A collection of colours (mostly blue) and typefaces inspired by Kingsdown Water and their new product line.
Style Tiles and Design Systems help keep the design of Kingsdown Water's website and other marketing materials in line.

After launch, Kingsdown Water and their customers were delighted with the site. But there was a sticking point for us. We felt on reflection that the mobile user experience wasn’t as good as it should be. An extra round of user testing highlighted a couple of areas for improvement, so we revisited these areas for smartphone users. Testing of the second iteration showed a marked improvement and the smartphone version of the site went on to contribute to the increased visitors and online sales.

The award winning Kingsdown Water site is presented on a large display in front of a photo of a bartop.
The website has won awards and customers for Kingsdown Water and introduced their drinks to new visitors.

To recap, the new site went live under budget, five days before an already tight deadline. Compared with the site we inherited, our work delivered:

  • A 66% increase in visitor numbers
  • A 90% increase in visitors to the online sales area
  • A 50% increase in online sales
  • Helped Kingsdown win a contract to supply a national restaurant chain with bottled water
Need help with a design problem?

The Familiar are experts in strategic and practical design, helping you and your business create solutions to your design problems. For more information on how we can help you, get in touch.