A Refreshing Online Experience for Kingsdown Water
Sixty Second Summary
The new site went live under budget, five days before the deadline. Compared with their original site our work delivered.
- A 66% increase in visitor numbers
- A 90% increase in visitors to the online sales area
- A 50% increase in online sales
- Helped Kingsdown win a contract to supply a national restaurant chain with bottled water
We continue to work with Kingsdown Water, making incremental improvements to their site and introducing new e-commerce features to support the continuing growth of their business.
Vital Statistics
- Client:
- Kingsdown Water Company
- Size:
- 10-49 employees
- Sector:
- Food and Drink
- Website:
- kingsdownwater.co.uk
- Team:
- 3 people
- Length:
- 11 weeks for initial build
- Roles:
-
Design Strategy
Content & Information Architecture
Creative Design
User Experience Design
User Interface Design
Front-End Development
Ongoing Design Consultancy
Business Analysis
Technical Strategy
Back-End Development
Ongoing Technical Administration
Testing
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Full Story - 3 Minute Read
Defining the Challenge Together
In their own words, Kingsdown Water had an old, tired website. One that reflected poorly on their brand. They wanted a full redesign and development to manage website content in-house. Our experience inheriting management of the site aligned with their own - the site was out of date with technical, user experience and accessibility requirements to meet.
This project started with a tight deadline imposed, for the launch of their sparkling pressé soft drink range. The design had to match the elegance and sophistication of Kingsdown Water’s drinks and their packaging.
Our Solution
Our technical choice was straight forward. One of our go-to content management systems, Perch, is perfect for a site of Kingsdown’s size and has solutions to rebuild their online sales facility. Because we can tailor the admin interface to the project, non-technical users find the system simple to use, making content updates quick and easy especially when compared to other tools such as WordPress.
The design challenged us more. We have a long-term relationship with Kingsdown so we had to break out of mental ruts and see the brand afresh. The product photography that Kingsdown commissioned was the key to reimagining their online brand. From there we explored typefaces, colour palettes, and layout options until we found a style that worked.
After launch, Kingsdown Water and their customers were delighted with the site. But there was a sticking point for us. We felt on reflection that the mobile user experience wasn’t as good as it should be. An extra round of user testing highlighted a couple of areas for improvement, so we revisited these areas for smartphone users. Testing of the second iteration showed a marked improvement and the smartphone version of the site went on to contribute to the increased visitors and online sales.
To recap, the new site went live under budget, five days before an already tight deadline. Compared with the site we inherited, our work delivered:
- A 66% increase in visitor numbers
- A 90% increase in visitors to the online sales area
- A 50% increase in online sales
- Helped Kingsdown win a contract to supply a national restaurant chain with bottled water
I am immensely pleased with the results of our relaunched website. As always, the project was based on a friendly yet professional relationship which facilitated open, straightforward conversations about the best solutions for us and our customers. The final design and customer experience capture the essence of the Kingsdown brand - simple, contemporary elegance matching the quality and purity of our drinks. Our new website has already proved a useful tool for us winning multiple new corporate accounts.
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