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People value products…
that value people.

The Familiar helps teams and leaders make products, services and decisions of lasting impact.

We are a human-centred design and technology consultancy.

Since 2004, we have helped some exceptional UK and international clients; often edtech, education, training or professional service organizations. But we work with anyone who values collaboration and is open to a fresh approach.

We help leaders with strategy, innovation and direction.

We help teams with human-centred product and service design, innovation and prototypes.

We help organizations with website, product and service design, build, and continuous improvement.

Talk to us if you need a partner who cares about your outcomes as much as you do.

Say hello or, bonjour

Client successes

Examples of our work, undertaken in partnership with long-term clients